The best in the world

  • Home
  • Technics
  • Finance
  • Ratings
  • Cars
  • Movie
  • People
  • Home
    • Technics
    • Finance
    • Ratings
    • Cars
    • Movie
    • People

Home Ratings

The most popular online trends of 2017

Share
Pin
Tweet
Send
Share
Send

Mary Meeker, Analyst and Partner at Kleiner Perkins Caufield & Byers Venture Company, introduced annual list of internet trends. It consists of 355 slides and reflects the latest trends in the field of sales of smartphones, the entertainment industry, games, startups, and many other areas, one way or another connected with the World Wide Web.

We offer you the top 7 most interesting online trends of 2017.

7. Smartphones are not very active.

Global smartphone sales growth is slowing. In 2017, sales of the most popular smartphones grew by only 3% compared to last year. But in 2015, this figure was 10%.

6. Games on the rise

There are currently 2.6 billion computer game fans in the world, compared with 100 million in 1995. The lion's share of gaming revenue is still concentrated in Asia, where in 2016 gambling revenue amounted to $ 47 billion (out of $ 100 billion from around the world). The Meeker report calls video games “the most exciting form of social media,” with serious implications for business and cyber sports. The number of female gamers is growing and there is an increase in the average age of the gamer. The appearance of the largest number of players “from 35 and older” was noted in 2010.

5. The popularity of voice control is growing

Speech recognition software and devices, such as Amazon Echo, are gaining in popularity among both ordinary consumers and large companies. In a report by Meeker, Amazon Alexa’s voice assistant rival Google Home has achieved stunning word recognition accuracy. In 2017, this smart column correctly recognized 95% of the words addressed to it.

4. Google and Facebook are fine

Over the top of the list of the most popular Internet trends in 2017, two Internet giants could not stay. While the volumes of virtual advertising continue to grow (and will soon exceed the volumes of advertising on TV), by the end of 2016, most of this growth was recorded by search and social leaders - Google and Facebook. Google’s ad revenue grew 20% in 2016, making it the world's most expensive brand, and Facebook’s 62%. For all other competitors, growth was much more modest, no more than 9% per year.

3. Cloud wars

Amazon Web Services continues to lead the cloud in web services, but Google and Microsoft Azure are on the heels. This market diversification is due to the fact that customers are increasingly striving to “not keep all their eggs in one basket” and not completely depend on one player.

2. Advertising bothers more

About 400 million Internet users in different parts of the world have installed ad blockers. But advertisers do not give up and daily improve their methods with which you can convince a person to buy a product or service.

  • For example, advertisers now need precise targeting and tools to analyze ads.

  • If the advertiser company has data on the user's current location, she tries to use it by offering him those products or services that are relevant for a particular city.

  • Advertising works best based on user-generated content and the content of so-called “opinion leaders,” rather than the efforts of marketers.

  • Thanks to image recognition systems and cameras, advertisers can offer the user a different advertisement, depending on what he is looking at.

1. The number of Internet users is not growing too fast

The growth in the number of Internet users is slowing down worldwide, except for India. In 2016, it amounted to 10%. In total, 3.4 billion people are connected to the Internet.

But in India, a country with a rapidly growing economy, the number of people who have access to the Network last year grew by more than 28%. There are 355 million Internet users in India.

Share
Pin
Tweet
Send
Share
Send

Watch the video: Google Year In Search 2017 (June 2025).

Similar Articles

How the Game of Thrones ends: the most likely theories
Movie

How the Game of Thrones ends: the most likely theories

2020
Rating of 10 best travel guides around the world
Tourism

Rating of 10 best travel guides around the world

2020
Top 10 best books for teens
Books

Top 10 best books for teens

2020

Leave Your Comment

Recommended

The most expensive single-color paintings in the world

The most expensive single-color paintings in the world

2020
2020 Essential Coronavirus Product List

2020 Essential Coronavirus Product List

2020
10 Greatest 21st Century Video Games, The Guardian Rating

10 Greatest 21st Century Video Games, The Guardian Rating

2020
10 worst countries for women

10 worst countries for women

2020

Popular Categories

  • Information and News
  • Medicine
  • Books
  • Food and drink
  • Movie
  • Articles
  • Cars
  • Sport
  • Coronavirus
  • Tourism

Recent

100 reliable banks in Russia 2019, Forbes rating

The most popular Instagram stars in Russia

10 most terrible places in the world (photo, video, description)

10 most unusual professions in the world

Rating of watch brands popular in Russia

20 interesting items with a 11.11 discount on Aliexpress 2018

Actual

How to start a car in cold weather: 10 effective ways
Cars

How to start a car in cold weather: 10 effective ways

2020

Winter is one of the most unloved seasons for many motorists. Snow and ice on the roads, the need to “change shoes” in winter tires - all this does not make life easier. And if you immediately give high speed to the engine in cold weather, then everything can become even worse - engine wear will increase and, as a result, ...

Jokowi supporters try to prevent anti-Jokowi activist from entering Batam

The best boots for winter fishing, the rating of the warmest

2020
Jokowi supporters try to prevent anti-Jokowi activist from entering Batam

10 most expensive cognacs in the world: prices

2020
Jokowi supporters try to prevent anti-Jokowi activist from entering Batam

The most useless advice from doctors

2020
Jokowi supporters try to prevent anti-Jokowi activist from entering Batam

Top 5 Dubai Attractions

2020

The best in the world

The best in the world.

Recent

  • Rating of the best manufacturers of washing machines in 2014
  • The most popular sea cruise routes
  • Top 10 Best Vacation Gadgets

Popular Categories

  • Food and drink
  • Food and drink
  • Ratings

© 2025 https://efuc.org

  • Games
  • Technics
  • Technology Reviews and Tests
  • Books
  • Sport
  • Articles
  • Information and News
  • Medicine
  • Tourism
  • Coronavirus

© 2025 https://efuc.org